PAID GROWTH SYSTEMS · DTC, SAAS & SCALE-UPS · USA & GLOBAL
TURN PAID ADSINTO AREVENUEENGINE.
We build full-funnel paid acquisition systems — strategy, creatives, landing pages, tracking, CRO, retargeting, and scaling. One team, zero gaps between your ads and your revenue.
WHY MOST PAID ADS FAIL
THE FUNNEL ISBROKEN.NOT THE ADS.
WEAK LANDING PAGE
Traffic is clicking but not converting. Your page was built for looks, not conversion. No offer clarity, no urgency, no CRO behind it.
NO CREATIVE TESTING
Same 3 ads running for months. No hook testing, no format rotation. Creative fatigue kills ROAS silently and your team doesn't catch it.
BROKEN TRACKING
GA4 misconfigured, events aren't firing. You're making budget decisions based on platform ROAS — always wrong post-iOS.
NO RETARGETING ARCH
Retargeting "website visitors" as one blob. No intent segmentation. High CPMs, low returns, budget wasted on the wrong people.
SCALING WITHOUT CRO
More budget into a broken funnel = more wasted money. Every dollar spent without fixing CRO first won't compound.
CLICKS NOT REVENUE
Reports full of impressions and CTR. Revenue contribution, LTV, blended ROAS, payback period — nowhere to be seen.
That's why RPR builds the full paid growth system — not just campaigns. Strategy, creatives, pages, tracking, CRO, retargeting, scaling. All connected.
ONE SYSTEM.ZERO GAPS.
Market positioning, audience research, offer architecture, channel selection, funnel blueprint — before any ad goes live.
Google, Meta, LinkedIn, TikTok, YouTube, PMax, Demand Gen — built and managed with proper budget allocation and bid strategy.
Static ads, AI UGC video, commercial films, banners — within a testing framework so data decides what scales, not opinions.
CRO-first pages built for each ad angle. Not templates — pages built around your offer, audience intent, and what your ad promised.
GA4, GTM, server-side events, Conversion API, attribution. If you can't measure it properly, you can't improve it.
Weekly structured tests — bids, budgets, creative rotation, audience expansion. Every decision logged against revenue impact.
Retargeting architecture, new market launches, creative expansion, lookalike scaling. The system compounds — efficiency improves as budget grows.
ACQUISITION CHANNELS
CHANNELS WE RUN.SPEND WE'VEMANAGED.
Google Ads
HEAVY SPENDSearch, Shopping, PMax, Demand Gen, YouTube — full Google ecosystem across multiple markets and languages.
- →Search + Shopping + PMax campaigns
- →Demand Gen & YouTube video ads
- →Multi-market, multi-language setups
- →Smart bidding + manual hybrid strategy
RELATIVE SPEND ALLOCATION
Meta Ads
HEAVY SPENDFacebook + Instagram — cold, warm, and retargeting with structured creative testing and conversion-focused funnels.
- →Cold audience prospecting
- →6-segment retargeting architecture
- →Advantage+ & manual split testing
- →Creative testing framework built in
RELATIVE SPEND ALLOCATION
Job title, company, and intent-based targeting for B2B SaaS and service businesses. Lead gen forms, thought leadership, retargeting.
- →Lead gen & document ads
- →Job title + company targeting
- →Matched audiences & lookalikes
- →B2B funnel with content sequencing
RELATIVE SPEND ALLOCATION
TikTok
DTC / E-COMNative video-first ads for DTC brands. UGC-style creatives outperform polished production — we know how to make content that converts here.
- →In-feed video + Spark Ads
- →UGC-style creative production
- →Top funnel + retargeting
- →TikTok Shop integration support
RELATIVE SPEND ALLOCATION
YouTube
BRAND + INTENTPre-roll and mid-roll video for brand authority, retargeting, and intent campaigns. Works best layered with search.
- →Skippable + non-skippable in-stream
- →Custom intent & in-market audiences
- →Remarketing to warm video viewers
- →Commercial video concept + direction
RELATIVE SPEND ALLOCATION
PMax + DemGen
GOOGLE AIPerformance Max and Demand Gen — Google's AI-driven formats used strategically alongside manual campaigns for maximum reach.
- →Asset group architecture + testing
- →Audience signal strategy
- →Demand Gen for top-of-funnel DTC
- →PMax + Search co-existence strategy
RELATIVE SPEND ALLOCATION
CONVERT.
Every creative is built on a testing framework — not gut feel. Hook variants, format variants, offer variants. Data decides what scales.
Static ads, AI UGC, commercial films, banners — within a structured rotation so fatigue never catches you by surprise.
CREATIVE TESTING FRAMEWORK
- Hook variant A/B test (week 1–2)
- Format test: static vs video vs UGC
- Offer angle: benefit vs proof vs urgency
- Winner scaled · losers retired immediately
- Fresh creatives every 3–4 weeks
CREATIVE WORK
See the full creative portfolio →
Hook variants, format tests, offer angles — every campaign, every creative, all in one place.
VIEW ALL CREATIVES →PLATEP · Meta Ads
RPR · YouTube
BMW M5 · Commercial
LANDING PAGES & CRO
PAGES BUILT FORCONVERSION.Not for design awards.
B2B SaaS lead gen page
AI commerce agents — paid traffic landing page with strong CTA hierarchy
VISIT LIVE PAGE →
Geo-targeted service page
Google Ads-targeted page for web development — India market with localised CTA
VISIT LIVE PAGE →
Region-specific Google Ads page
Built for White Friday & Ramadan traffic — GCC digital infrastructure positioning
VISIT LIVE PAGE →AD-MATCHED COPY
Every page mirrors the exact ad angle and promise that drove the click.
CRO-FIRST BUILD
Hierarchy, trust signals, friction removal, one clear CTA — from scratch.
A/B TESTED DAY ONE
Headline, CTA, layout variants running from launch. Data decides.
SUB-3S LOAD TIME
95+ mobile Lighthouse score. Slow pages kill Meta ROAS instantly.
FULL TRACKING
GA4, GTM, Meta Pixel, Conversion API — every action firing correctly.
FUNNEL-CONNECTED
Pages link to email flows, retargeting audiences, and CRM. No dead ends.
Foundation Sprint
For DTC brands starting with paid acquisition or fixing a broken funnel
- →Paid channel strategy & setup
- →2 channels (Google + Meta)
- →3–5 creatives produced monthly
- →1 conversion-focused landing page
- →GA4 + GTM conversion tracking
- →Bi-weekly optimisation calls
→ Find your first profitable acquisition path
START FOUNDATION SPRINT →Growth Engine
DTC brands spending $10K–$50K/mo ready to scale ROAS profitably
- →3 channels (+ LinkedIn or TikTok)
- →8–12 high-performing creatives/mo
- →3 optimised landing pages
- →Full CRO system implementation
- →6-segment retargeting architecture
- →Weekly optimisation + scaling
- →Performance tracking dashboard
→ Turn ads into a predictable growth engine
BUILD MY GROWTH ENGINE →Market Domination
Brands $50K+/mo scaling aggressively across multiple channels
- →4+ channels fully managed
- →15+ creatives + AI UGC videos
- →Advanced funnel & landing ecosystem
- →Creative testing engine
- →Daily optimisation + scaling
- →Retargeting & remarketing architecture
- →Revenue dashboard + executive reporting
→ Maximise revenue across every paid channel
ENTER SCALE MODE →BUILT BY AN OPERATOR, NOT AN AGENCY HIRE
PERFORMANCEBUILT ONREAL REVENUE.
GOKULAKRISHNAN BALAJI
FOUNDER, ROCK PAPER RUNWAY · PERFORMANCE & GROWTH MARKETING
8+ years scaling paid acquisition systems globally. Built and ran the performance engine that helped take a major European automotive platform from €3.3M to €12.4M in total revenue — paid contributing nearly 69%.
Deep expertise across Google, Meta, TikTok, LinkedIn, YouTube, PMax, Demand Gen, full-funnel CRO, GA4, GTM, AI creative systems, and multi-market expansion.
Performance & Growth Marketing Manager
€1.8M → €8.5M performance revenue · 5 markets · PMax, DemGen, retargeting rebuild · +21% CVR · C-level stakeholder partner
Paid Search Specialist
Google Ads & Bing · UK + 8 European markets · ROI improvement via A/B testing, keyword testing, bid optimisation
Digital Marketing Executive
+233% paid budget · +127% leads · +133% traffic · funnel 7→3 steps · ESA campaign
Founder — AI Agents + Growth Studio
Full-stack growth studio — paid marketing, web/app dev, AI agent systems, commercial video production
REVENUE SCALED
€8.5M
Performance revenue from €1.8M across 3 years and 5 markets
CVR IMPROVEMENT
+21%
Conversion rate growth YoY by rebuilding the funnel from 6 → 3 steps
RETARGETING REBUILT
+1,243%
Transaction growth from 6-segment retargeting architecture
AD SPEND MANAGED
€13M+
Cumulative managed across Google, Meta, LinkedIn, TikTok, YouTube
TOTAL REVENUE GENERATED
€30M+
Across all markets, channels, and clients — performance marketing as the primary revenue driver
COMMON QUESTIONS
QUICKANSWERS.
FREE GROWTH AUDIT · NO OBLIGATION
LET'S BUILD YOUR PAID GROWTH SYSTEM.
90 seconds to fill in. We research your brand before we speak and come prepared with specific findings — not a generic presentation. Direct founder access from day one.